:root{
  --bg:#0a0a0a;--bg2:#111010;--card:#161414;--line:#2a2626;
  --ink:#f5f1ee;--mute:#9a9391;--red:#ff1f3d;--red2:#c4001f;--red3:#ff5a70;
  --f-d:'Oswald','Arial Narrow',Impact,sans-serif;--f-hand:'Caveat','Segoe Script',cursive;--f-t:'Onest',system-ui,-apple-system,'Segoe UI',sans-serif;
  --r:22px;--ease:cubic-bezier(.2,.8,.2,1);
}
*,*::before,*::after{box-sizing:border-box}
html{overflow-x:clip;scroll-behavior:smooth;scroll-padding-top:84px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--ink);font:400 17px/1.6 var(--f-t);overflow-x:hidden}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
ul,ol{list-style:none;margin:0;padding:0}
h1,h2,h3,p,figure,dl,dd{margin:0}
button,input,textarea{font:inherit;color:inherit}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;border-radius:6px}
.wrap{width:min(1240px,100% - 40px);margin-inline:auto}
.skip{position:fixed;left:12px;top:-60px;background:var(--red);color:#fff;padding:10px 16px;border-radius:10px;z-index:100;transition:top .2s}
.skip:focus{top:12px}

/* header */
.top{position:fixed;inset:0 0 auto;z-index:50;display:flex;align-items:center;gap:24px;padding:14px max(20px,calc((100vw - 1240px)/2));background:linear-gradient(#0a0a0aee,#0a0a0a00);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);transition:background .3s,border-color .3s;border-bottom:1px solid transparent}
.top.is-stuck{background:#0a0a0acc;border-color:var(--line)}
.brand{display:flex;align-items:center;gap:10px;font:800 17px var(--f-d);letter-spacing:.04em}
.brand__s{display:grid;place-items:center;width:34px;height:34px;border-radius:10px;background:var(--red);color:#0a0a0a;font-size:18px}
.nav{display:flex;gap:28px;margin-left:auto}
.nav a{font-size:15px;color:var(--mute);transition:color .2s;padding:8px 0}
.nav a:hover,.nav a.is-on{color:var(--ink)}
.burger{display:none;margin-left:auto;width:46px;height:46px;border:1px solid var(--line);border-radius:12px;background:var(--card);cursor:pointer;position:relative}
.burger span{position:absolute;left:13px;right:13px;height:2px;background:var(--ink);transition:transform .25s}
.burger span:first-child{top:18px}.burger span:last-child{top:26px}
.burger[aria-expanded=true] span:first-child{transform:translateY(4px) rotate(45deg)}
.burger[aria-expanded=true] span:last-child{transform:translateY(-4px) rotate(-45deg)}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:52px;padding:0 28px;border-radius:999px;background:var(--red);color:#0a0a0a;font:700 15px var(--f-d);letter-spacing:.01em;border:1px solid var(--red);cursor:pointer;transition:transform .25s var(--ease),box-shadow .25s,background .2s,color .2s;box-shadow:0 10px 40px -12px var(--red)}
.btn:hover{transform:translateY(-2px);box-shadow:0 16px 50px -10px var(--red);background:var(--red3);border-color:var(--red3)}
.btn--ghost{background:transparent;color:var(--ink);border-color:#ffffff40;box-shadow:none}
.btn--ghost:hover{background:#ffffff12;border-color:var(--ink);box-shadow:none}
.btn--sm{min-height:44px;padding:0 20px;font-size:13px}
.btn--wide{width:100%}

/* hero */
.hero{position:relative;min-height:100svh;display:flex;align-items:center;padding:120px 0 70px;overflow:hidden;isolation:isolate}
.hero__bg{position:absolute;inset:0;z-index:-1}
.hero__glow{position:absolute;width:900px;height:900px;right:-200px;top:-150px;background:radial-gradient(closest-side,#ff1f3d55,#ff1f3d00);filter:blur(10px)}
.hero__grain{position:absolute;inset:0;opacity:.09;background:url(img/noise.png) 0 0/192px 192px;mix-blend-mode:overlay}
.hero__grid{display:grid;grid-template-columns:1.15fr .85fr;gap:40px;align-items:center}
.eyebrow{display:inline-flex;align-items:center;gap:10px;padding:8px 14px;border:1px solid var(--line);border-radius:999px;font-size:13px;color:var(--mute);letter-spacing:.04em;background:#ffffff06}
.dot{width:8px;height:8px;border-radius:50%;background:var(--red);box-shadow:0 0 0 0 var(--red);animation:ping 2s infinite}
@keyframes ping{70%{box-shadow:0 0 0 10px #ff1f3d00}100%{box-shadow:0 0 0 0 #ff1f3d00}}
.hero__title{margin:22px 0 18px;line-height:.9}
.hero__word{display:block;font:900 clamp(52px,min(8.2vw,116px),116px)/.9 var(--f-d);letter-spacing:-.04em;color:var(--red);text-shadow:0 0 80px #ff1f3d55}
.hero__word span{display:inline-block;opacity:0;transform:translateY(60%) rotate(4deg);animation:rise .9s var(--ease) forwards}
@keyframes rise{to{opacity:1;transform:none}}
.hero__lead{max-width:560px;font-size:clamp(17px,1.6vw,20px);color:#d8d2cf}
.hero__cta{display:flex;flex-wrap:wrap;gap:14px;margin:30px 0 36px}
.hero__facts{display:grid;grid-template-columns:repeat(3,auto);justify-content:start;gap:12px 40px;padding-top:24px;border-top:1px solid var(--line)}
.hero__facts b{display:block;font:800 clamp(22px,2.6vw,32px)/1.1 var(--f-d);color:var(--ink)}
.hero__facts span{font-size:13px;color:var(--mute)}

.hero__stack{position:relative;height:min(640px,72vh);min-height:460px}
.card{position:absolute;width:min(46%,260px);aspect-ratio:9/16;border-radius:26px;overflow:hidden;border:1px solid #ffffff22;box-shadow:0 30px 80px -20px #000,0 0 0 1px #00000080;transition:transform .5s var(--ease)}
.card img{width:100%;height:100%;object-fit:cover}
.card--a{left:2%;top:10%;transform:rotate(-7deg);z-index:2}
.card--b{left:30%;top:0;transform:rotate(4deg) translateY(var(--py,0));z-index:3}
.card--c{right:0;top:18%;transform:rotate(11deg);z-index:1}
.hero__stack:hover .card--a{transform:rotate(-10deg) translateX(-10px)}
.hero__stack:hover .card--c{transform:rotate(14deg) translateX(10px)}
.sticker{position:absolute;z-index:5;display:grid;place-items:center;text-align:center;font:900 22px/1 var(--f-d);color:#0a0a0a;background:var(--red);border-radius:50%;width:132px;height:132px;left:-2%;bottom:6%;transform:rotate(-12deg);box-shadow:0 20px 50px -10px #ff1f3d99;animation:wob 6s ease-in-out infinite}
.sticker small{display:block;font:600 11px var(--f-t);margin-top:6px;letter-spacing:.06em;text-transform:uppercase}
.sticker--2{left:auto;right:6%;bottom:2%;width:auto;height:auto;border-radius:999px;padding:12px 20px;background:var(--ink);font-size:14px;letter-spacing:.14em;animation-delay:-2s;transform:rotate(6deg)}
@keyframes wob{50%{transform:rotate(-6deg) translateY(-8px)}}
.sticker--2{animation-name:wob2}
@keyframes wob2{50%{transform:rotate(2deg) translateY(8px)}}

/* marquee */
.marquee{border-block:1px solid var(--line);background:var(--red);color:#0a0a0a;overflow:hidden;transform:rotate(-1.2deg);margin:-14px -2vw 34px}
.marquee__track{display:flex;gap:0;width:max-content;animation:mq 38s linear infinite}
.marquee__track span{padding:16px 34px;font:900 clamp(16px,2vw,24px) var(--f-d);text-transform:uppercase;white-space:nowrap;display:flex;align-items:center;gap:34px}
.marquee__track span::after{content:"✦";font-size:.8em}
@keyframes mq{to{transform:translateX(-50%)}}

/* sections */
.sec{padding:clamp(80px,11vw,150px) 0;position:relative}
.kicker{font:600 13px var(--f-d);color:var(--red);letter-spacing:.16em;text-transform:uppercase;margin-bottom:18px}
.h2{font:800 clamp(30px,5.2vw,68px)/1.04 var(--f-d);letter-spacing:-.03em;max-width:16ch}
.h2 em{font-style:normal;color:var(--red)}
.h2--xl{font-size:clamp(34px,6.4vw,84px);max-width:12ch}
.h3{font:700 20px var(--f-d)}
.note{margin-top:18px;color:var(--mute);max-width:60ch}
.note--c{margin-top:34px}

/* about */
.about__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,6vw,100px);align-items:start}
.about__text p{font-size:clamp(17px,1.5vw,20px);color:#d8d2cf;margin-bottom:18px}
.tags{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.tags li{padding:9px 16px;border:1px solid var(--line);border-radius:999px;font-size:14px;color:var(--mute);transition:.25s}
.tags li:hover{color:var(--ink);border-color:var(--red)}

/* numbers */
.numbers{background:linear-gradient(180deg,var(--bg),var(--bg2) 20%,var(--bg2) 80%,var(--bg))}
.big{display:grid;grid-template-columns:2fr 1fr 1fr;grid-template-rows:auto auto;gap:16px;margin-top:48px}
.big__item{position:relative;padding:28px;border:1px solid var(--line);border-radius:var(--r);background:var(--card);display:flex;flex-direction:column;gap:6px;overflow:hidden;transition:transform .35s var(--ease),border-color .3s}
.big__item:hover{transform:translateY(-4px);border-color:var(--red)}
.big__item b{font:900 clamp(30px,4.2vw,56px)/1 var(--f-d);letter-spacing:-.03em;color:var(--ink)}
.big__item>span{color:#d8d2cf}
.big__item b small{font:800 .38em var(--f-d);margin-left:.25em;letter-spacing:0;color:var(--mute)}
.big__item--hero b small{color:var(--red3)}
.big__item em{font-style:normal;font-size:14px;color:var(--red3);margin-top:auto;padding-top:14px}
.big__item--hero{grid-row:span 2;background:radial-gradient(120% 100% at 100% 0,#ff1f3d33,transparent 60%),var(--card);justify-content:flex-end}
.big__item--hero b{font-size:clamp(46px,7.5vw,108px);color:var(--red)}
.big__item--hero>span{font-size:20px}
.aud{display:grid;grid-template-columns:1fr 1.3fr;gap:16px;margin-top:16px}
.aud__col{padding:30px;border:1px solid var(--line);border-radius:var(--r);background:var(--card)}
.aud__sub{margin-top:18px;color:var(--mute);font-size:15px}
.aud__sub b{color:var(--ink)}
.split{display:flex;height:64px;margin-top:22px;border-radius:14px;overflow:hidden;gap:3px}
.split span{display:flex;align-items:center;gap:8px;padding:0 16px;white-space:nowrap;font-size:14px;flex:0 0 var(--w,50%);overflow:hidden;transition:flex-basis 1.2s var(--ease)}
.js .split span{flex-basis:0}
.js .split.in span{flex-basis:var(--w)}
.split b{font:800 18px var(--f-d)}
.split__m{background:var(--red);color:#0a0a0a}
.split__f{background:var(--ink);color:#0a0a0a}
.geo{margin-top:22px;display:grid;gap:14px}
.geo li{display:grid;grid-template-columns:140px 1fr 64px;align-items:center;gap:14px;font-size:15px}
.geo i{display:block;height:10px;border-radius:99px;background:#ffffff14;position:relative;overflow:hidden}
.geo i::after{content:"";position:absolute;inset:0 auto 0 0;width:var(--w,100%);background:linear-gradient(90deg,var(--red2),var(--red));border-radius:99px;transition:width 1.2s var(--ease)}
.js .geo i::after{width:0}
.js .geo.in i::after{width:var(--w)}
.geo b{text-align:right;font:700 14px var(--f-d)}

/* works */
.cases{display:grid;grid-template-columns:repeat(5,1fr);gap:16px;margin-top:48px}
.case__link{display:block;position:relative;border-radius:var(--r);overflow:hidden;border:1px solid var(--line);background:var(--card);height:100%;transition:transform .4s var(--ease),border-color .3s,box-shadow .4s}
.case__link:hover{transform:translateY(-8px);border-color:var(--red);box-shadow:0 30px 60px -30px #ff1f3d88}
.case figure{aspect-ratio:9/16;overflow:hidden}
.case img{width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.case__link:hover img{transform:scale(1.06)}
.case__body{position:absolute;inset:auto 0 0 0;padding:44px 16px 16px;background:linear-gradient(transparent,#000000e6 55%)}
.case__n{font:700 12px var(--f-d);color:var(--red)}
.case h3{font:800 clamp(18px,1.7vw,22px)/1.1 var(--f-d);margin:6px 0 4px}
.case p{font-size:13px;color:#cfc8c5}
.case dl{display:flex;gap:18px;margin-top:12px}
.case dt{font-size:11px;color:var(--mute);text-transform:uppercase;letter-spacing:.06em}
.case dd{font:800 18px var(--f-d)}
.case__go{display:block;margin-top:12px;font-size:13px;color:var(--red3);opacity:0;transform:translateY(8px);transition:.3s}
.case__link:hover .case__go,.case__link:focus-visible .case__go{opacity:1;transform:none}
.case--top .case__link{border-color:var(--red)}
.case--top dd:first-child,.case--top dl div:first-child dd{color:var(--red)}

/* formats */
.plans{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:16px;margin-top:48px;align-items:stretch}
.plan{display:flex;flex-direction:column;gap:14px;padding:32px;border:1px solid var(--line);border-radius:var(--r);background:var(--card);transition:transform .35s var(--ease),border-color .3s}
.plan:hover{transform:translateY(-6px);border-color:#ffffff40}
.plan--main{background:radial-gradient(100% 80% at 100% 0,#ff1f3d40,transparent 60%),var(--card);border-color:var(--red)}
.plan__tag{font:600 12px var(--f-d);color:var(--red);letter-spacing:.12em;text-transform:uppercase}
.plan h3{font:800 clamp(22px,2.2vw,28px)/1.1 var(--f-d)}
.plan__price{font:900 clamp(34px,4vw,52px)/1 var(--f-d);letter-spacing:-.03em}
.plan__price small{font:500 16px var(--f-t);letter-spacing:0;color:var(--mute)}
.plan ul{display:grid;gap:10px;margin:6px 0 14px;color:#d8d2cf;font-size:16px}
.plan li{padding-left:22px;position:relative}
.plan li::before{content:"";position:absolute;left:0;top:.62em;width:10px;height:2px;background:var(--red)}
.plan .btn{margin-top:auto}

/* steps */
.steps__list{display:grid;grid-template-columns:repeat(4,1fr);gap:0;margin-top:48px;border-top:1px solid var(--line)}
.steps__list li{padding:28px 24px 8px 0;border-right:1px solid var(--line);padding-left:24px}
.steps__list li:first-child{padding-left:0}
.steps__list li:last-child{border-right:0}
.steps__list b{font:900 44px var(--f-d);color:#6a6464;transition:color .3s}
.steps__list li:hover b{color:var(--red)}
.steps__list h3{font:800 20px var(--f-d);margin:10px 0 8px}
.steps__list p{color:var(--mute);font-size:16px}

/* contact */
.contact{background:radial-gradient(80% 60% at 0 100%,#ff1f3d22,transparent 60%)}
.contact__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,80px);align-items:start}
.contact__lead{margin:20px 0 28px;color:#d8d2cf;font-size:19px}
.links{display:grid;gap:10px;max-width:460px}
.links a{display:flex;justify-content:space-between;gap:12px;padding:16px 18px;border:1px solid var(--line);border-radius:16px;background:var(--card);transition:.25s;font-weight:600}
.links a span{color:var(--mute);font-weight:400}
.links a:hover{border-color:var(--red);transform:translateX(6px)}
.form{position:relative;padding:clamp(24px,3vw,38px);border:1px solid var(--line);border-radius:28px;background:var(--card);display:grid;gap:16px}
.form__title{font:800 22px var(--f-d)}
.fld{display:grid;gap:8px;border:0;padding:0;margin:0}
.fld>span,.fld legend{font-size:14px;color:var(--mute);padding:0}
.fld input:not([type=radio]),.fld textarea{width:100%;min-height:52px;padding:13px 16px;background:#0a0a0a;border:1px solid var(--line);border-radius:14px;transition:border-color .2s,box-shadow .2s}
.fld textarea{resize:vertical;min-height:110px}
.fld input:not([type=radio]):focus,.fld textarea:focus{outline:0;border-color:var(--red);box-shadow:0 0 0 4px #ff1f3d26}
.fld.bad input:not([type=radio]){border-color:var(--red)}
.fld--radio{display:flex;flex-wrap:wrap;gap:8px}
.fld--radio legend{width:100%;margin-bottom:8px}
.fld--radio label{position:relative}
.fld--radio input{position:absolute;opacity:0;inset:0;margin:0;cursor:pointer}
.fld--radio label span{display:block;padding:11px 16px;border:1px solid var(--line);border-radius:999px;font-size:14px;color:var(--mute);transition:.2s}
.fld--radio input:checked+span{background:var(--red);border-color:var(--red);color:#0a0a0a;font-weight:600}
.fld--radio input:focus-visible+span{outline:2px solid var(--red);outline-offset:3px}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form__status{min-height:1.4em;color:var(--red3);font-size:14px}
.form__fine{font-size:12px;color:var(--mute)}
.done{position:absolute;inset:0;border-radius:28px;background:var(--card);display:none;place-items:center;text-align:center;font-size:20px;padding:30px}
.done b{display:block;font:900 clamp(28px,4vw,44px) var(--f-d);color:var(--red);margin-bottom:8px}
.form.is-sent .done{display:grid;animation:fade .5s}
@keyframes fade{from{opacity:0}}

.foot{border-top:1px solid var(--line);padding:30px 0 40px;color:var(--mute);font-size:14px}
.foot__in{display:flex;flex-wrap:wrap;align-items:center;gap:16px 30px;justify-content:space-between}
.foot__logo{font:900 22px var(--f-d);color:var(--red);letter-spacing:.02em}
.foot a:hover{color:var(--ink)}

/* reveal */
.js .rv{opacity:0;transform:translateY(28px);transition:opacity .8s var(--ease),transform .8s var(--ease);transition-delay:var(--d,0s)}
.js .rv.in{opacity:1;transform:none}

/* responsive */
@media (max-width:1100px){
  .cases{grid-template-columns:repeat(6,1fr)}
  .case{grid-column:span 2}
  .case:nth-child(4){grid-column:2/span 2}
  .case:nth-child(5){grid-column:span 2}
  .big{grid-template-columns:1fr 1fr}
  .big__item--hero{grid-column:1/-1;grid-row:auto}
}
@media (max-width:900px){
  .hero{padding-top:100px}
  .hero__grid{grid-template-columns:1fr}
  .hero__stack{height:460px;min-height:0;max-width:440px;width:100%;margin:10px auto 0}
  .about__grid,.contact__grid,.aud{grid-template-columns:1fr}
  .plans{grid-template-columns:1fr}
  .steps__list{grid-template-columns:1fr 1fr}
  .steps__list li{border-right:0;padding-left:0;border-bottom:1px solid var(--line);padding-bottom:22px}
  .burger{display:block}
  .top .btn--sm{display:none}
  .nav{position:fixed;inset:70px 14px auto;flex-direction:column;gap:0;padding:10px;border:1px solid var(--line);border-radius:18px;background:#0a0a0af2;-webkit-backdrop-filter:blur(16px);backdrop-filter:blur(16px);transform:translateY(-12px);opacity:0;pointer-events:none;transition:.25s}
  .nav.open{transform:none;opacity:1;pointer-events:auto}
  .nav a{padding:16px 14px;font-size:18px;color:var(--ink);border-bottom:1px solid var(--line)}
  .nav a:last-child{border:0}
}
@media (max-width:640px){
  body{font-size:16px}
  .cases{grid-template-columns:1fr 1fr}
  .case,.case:nth-child(4),.case:nth-child(5){grid-column:auto}
  .case:nth-child(5){grid-column:1/-1}
  .case:nth-child(5) figure{aspect-ratio:16/11}
  .case__body{padding:34px 12px 12px}
  .case__go{display:none}
  .case dd{font-size:15px}
  .case dl{gap:12px}
  .hero__facts{grid-template-columns:1fr 1fr;gap:14px 24px}
  .hero__facts li:last-child{grid-column:1/-1}
  .big{grid-template-columns:1fr}
  .geo li{grid-template-columns:104px 1fr 54px;gap:10px;font-size:14px}
  .steps__list{grid-template-columns:1fr}
  .hero__stack{height:400px}
  .sticker{width:104px;height:104px;font-size:17px}
  .marquee{margin-inline:-4vw}
  .split span{padding:0 9px;font-size:12px;gap:5px}
  .split b{font-size:15px}
  .hero__word{font-size:min(17vw,76px)}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition:none!important;scroll-behavior:auto!important}
  .js .rv{opacity:1;transform:none}
  .hero__word span{opacity:1;transform:none}
}

/* breakdown table */
.tbl{margin-top:40px;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:var(--card)}
.tbl__row{display:grid;grid-template-columns:1.1fr 2.2fr .9fr .8fr .9fr .8fr .6fr;gap:14px;align-items:center;padding:18px 24px;border-top:1px solid var(--line);font-size:15px;transition:background .25s}
.tbl__row:first-child{border-top:0}
.tbl__row:not(.tbl__head):hover{background:#ffffff08}
.tbl__row b{font:800 16px var(--f-d)}
.tbl__head{font:600 12px var(--f-d);color:var(--mute);letter-spacing:.08em;text-transform:uppercase;background:#0d0c0c}
.tbl__row--top b,.tbl__row--top span:nth-child(3){color:var(--red)}
.tbl__row span:nth-child(n+3){font-weight:600}
.brands{color:var(--ink)}

/* included */
.incl{margin-top:48px;padding:32px;border:1px dashed #ffffff30;border-radius:var(--r)}
.incl ul{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:22px}
.incl b{display:block;font:800 16px var(--f-d);margin-bottom:6px;color:var(--red)}
.incl span{color:#d8d2cf;font-size:15px}

/* calculator */
.calc{background:var(--bg2)}
.calc__grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,5vw,80px);align-items:center}
.calcbox{padding:clamp(22px,3vw,36px);border:1px solid var(--line);border-radius:28px;background:var(--card);display:grid;gap:6px}
.crow{display:flex;align-items:center;justify-content:space-between;gap:16px;padding:16px 0;border-bottom:1px solid var(--line)}
.crow b{display:block;font:700 17px var(--f-d)}
.crow small{color:var(--mute);font-size:14px}
.qty{display:flex;align-items:center;gap:10px}
.qty button{width:46px;height:46px;border-radius:50%;border:1px solid #ffffff40;background:transparent;color:var(--ink);font-size:22px;line-height:1;cursor:pointer;transition:.2s}
.qty button:hover{background:var(--red);border-color:var(--red);color:#0a0a0a}
.qty output{min-width:34px;text-align:center;font:800 22px var(--f-d)}
.ctotal{display:flex;justify-content:space-between;align-items:baseline;padding:22px 0 16px}
.ctotal span{color:var(--mute)}
.ctotal b{font:900 clamp(32px,4vw,48px) var(--f-d);color:var(--red);letter-spacing:-.02em}

/* faq */
.mk{margin-top:28px;text-align:center}

/* player */
.player{border:0;padding:0;background:transparent;color:var(--ink);max-width:none;max-height:none;width:100%;height:100%;overflow:visible}
.player::backdrop{background:#000000e6;-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.player[open]{display:grid;place-items:center;align-content:center;gap:14px}
.player__box{width:min(360px,92vw);height:min(640px,78svh);border-radius:22px;overflow:hidden;background:#000;border:1px solid #ffffff30;box-shadow:0 30px 100px -20px var(--red)}
.player__box iframe{width:100%;height:100%;border:0}
.player__x{position:fixed;top:18px;right:18px;width:48px;height:48px;border-radius:50%;border:1px solid #ffffff40;background:#111;color:#fff;font-size:18px;cursor:pointer;z-index:2}
.player__x:hover{background:var(--red);color:#0a0a0a}
.player__ext{color:var(--mute);font-size:14px}
.player__ext:hover{color:var(--ink)}

/* cursor glow */
.glow{position:fixed;left:0;top:0;width:420px;height:420px;margin:-210px 0 0 -210px;border-radius:50%;background:radial-gradient(closest-side,#ff1f3d26,#ff1f3d00);pointer-events:none;z-index:1;opacity:0;transition:opacity .4s;will-change:transform}
.glow.on{opacity:1}
@keyframes glitch{20%{transform:translate(-3px,2px);text-shadow:3px 0 #fff}40%{transform:translate(3px,-2px);text-shadow:-3px 0 #fff}60%{transform:translate(-2px,0)}100%{transform:none}}

@media (max-width:1100px){.incl ul{grid-template-columns:1fr 1fr}.tbl__row{grid-template-columns:1fr 1.6fr .8fr .7fr .8fr .7fr .5fr;gap:10px;padding:16px;font-size:14px}}
@media (max-width:900px){
  .calc__grid,  .tbl__head{display:none}
  .tbl__row{grid-template-columns:repeat(3,1fr);gap:8px 12px;padding:18px}
  .tbl__row b{grid-column:1/-1;font-size:18px}
  .tbl__row span:nth-child(2){grid-column:1/-1;color:#d8d2cf}
  .tbl__row span[data-l]::before{content:attr(data-l);display:block;font:600 11px var(--f-t);color:var(--mute);text-transform:uppercase;letter-spacing:.06em}
}
@media (max-width:640px){.incl ul{grid-template-columns:1fr}.incl{padding:22px}.crow b{font-size:15px}}
@media (hover:none){.glow{display:none}}

.case figure{position:relative}
.case__vid{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .4s;pointer-events:none}
.case__vid.on{opacity:1}
.case__link::after{content:"▶";position:absolute;top:14px;right:14px;width:40px;height:40px;border-radius:50%;display:grid;place-items:center;background:#0a0a0acc;border:1px solid #ffffff40;font-size:13px;padding-left:2px;transition:.3s}
.case__link:hover::after{background:var(--red);color:#0a0a0a;border-color:var(--red)}
.player__box video{width:100%;height:100%;object-fit:contain;background:#000;display:block}

.form__fine a{color:var(--red3);text-decoration:underline;text-underline-offset:3px}

/* hero reels */
.card video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .5s}
.card video.on{opacity:1}
.card{background:#161414}

/* language */
.lang{display:inline-grid;place-items:center;min-width:44px;height:44px;padding:0 12px;border:1px solid var(--line);border-radius:999px;font:700 13px var(--f-d);color:var(--mute);transition:.2s}
.lang:hover{color:var(--ink);border-color:var(--red)}

/* floating telegram */
.fab{position:fixed;right:max(16px,env(safe-area-inset-right));bottom:max(16px,env(safe-area-inset-bottom));z-index:40;display:none;align-items:center;gap:10px;min-height:52px;padding:0 20px;border-radius:999px;background:#2aabee;color:#06121b;font:700 14px var(--f-d);box-shadow:0 14px 40px -10px #2aabeeaa;transform:translateY(120%);transition:transform .35s var(--ease),opacity .3s;opacity:0}
.fab.show{transform:none;opacity:1}
.fab:hover{background:#5cc2f5}
@media (max-width:900px){.fab{display:inline-flex}.lang{margin-left:auto}.burger{margin-left:0}}
@media (min-width:901px){.lang{margin-left:-6px}}

/* mobile reels carousel */
@media (max-width:640px){
  .cases{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;-webkit-overflow-scrolling:touch;margin-inline:-20px;padding:6px 20px 18px;scroll-padding-inline:20px;scrollbar-width:none}
  .cases::-webkit-scrollbar{display:none}
  .case,.case:nth-child(4),.case:nth-child(5){flex:0 0 74vw;max-width:320px;grid-column:auto;scroll-snap-align:start}
  .case:nth-child(5) figure{aspect-ratio:9/16}
  .case__go{display:block;opacity:1;transform:none}
  .cases:focus-visible{outline-offset:-2px}
  .works .note::after{content:" Листайте вбок →";color:var(--red3)}
}

.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.hero__word span.sr{opacity:1;transform:none;animation:none}

/* ---------- person-first rework ---------- */
.hero__facts{grid-template-columns:repeat(2,auto)}
.hero__stack .card{width:min(44%,250px)}
.card--b{width:min(52%,300px)!important;left:26%;top:2%;z-index:3}
.card--a{left:0;top:16%}
.card--c{right:0;top:22%}
.card img{object-position:center 22%}
.sticker--1{font-size:17px;left:-1%;bottom:2%}
.sticker--1 small{font-size:10px}

.about__head{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,6vw,100px);align-items:start}
.about{padding-bottom:clamp(40px,6vw,80px)}
.wall{margin-top:clamp(36px,5vw,64px);overflow-x:auto;overflow-y:hidden;scroll-snap-type:x proximity;scrollbar-width:none;padding:10px 0 20px;-webkit-overflow-scrolling:touch}
.wall::-webkit-scrollbar{display:none}
.wall:focus-visible{outline-offset:-4px}
.wall__track{display:flex;gap:16px;width:max-content;padding:0 max(20px,calc((100vw - 1240px)/2))}
.wall__i{position:relative;flex:0 0 auto;width:clamp(200px,21vw,290px);aspect-ratio:9/16;border-radius:24px;overflow:hidden;border:1px solid var(--line);scroll-snap-align:center;transition:transform .5s var(--ease)}
.wall__i:nth-child(odd){transform:translateY(24px) rotate(-1.4deg)}
.wall__i:nth-child(even){transform:translateY(-8px) rotate(1.2deg)}
.wall__i:hover{transform:translateY(0) rotate(0) scale(1.03);z-index:2;border-color:var(--red)}
.wall__i img{width:100%;height:100%;object-fit:cover}
.wall__i figcaption{position:absolute;left:0;right:0;bottom:0;padding:48px 16px 14px;background:linear-gradient(transparent,#000000d9);font:700 14px var(--f-d)}

.numbers--compact{padding:clamp(50px,7vw,90px) 0}
.strip{display:grid;grid-template-columns:repeat(4,1fr);border-block:1px solid var(--line);margin-top:6px}
.strip li{padding:26px 24px;border-right:1px solid var(--line);display:flex;flex-direction:column;gap:4px}
.strip li:first-child{padding-left:0}
.strip li:last-child{border-right:0}
.strip b{font:900 clamp(28px,3.6vw,46px)/1 var(--f-d);letter-spacing:-.03em}
.strip li:first-child b{color:var(--red)}
.strip b small{font:800 .4em var(--f-d);color:var(--mute);margin-left:.2em}
.strip>li>span{color:var(--mute);font-size:15px}
.numbers--compact .note{margin-top:16px}

.tabs{display:flex;flex-wrap:wrap;gap:8px;margin:34px 0 28px}
.tabs button{min-height:48px;padding:0 22px;border-radius:999px;border:1px solid var(--line);background:transparent;color:var(--mute);font:700 14px var(--f-d);cursor:pointer;transition:.25s}
.tabs button:hover{color:var(--ink);border-color:#ffffff50}
.tabs button[aria-selected=true]{background:var(--red);border-color:var(--red);color:#0a0a0a}
.tabpanels [role=tabpanel]{animation:fade .45s}
.tabpanels [hidden]{display:none}
.tabpanels .aud{margin-top:0}
.calc__grid--tab{display:grid;grid-template-columns:1fr 1.2fr;gap:clamp(24px,4vw,60px);align-items:start}
.forbrands .tbl,.forbrands .incl{margin-top:24px}
.forbrands .steps__list{margin-top:0}
.forbrands
@media (max-width:1100px){.strip{grid-template-columns:1fr 1fr}.strip li:nth-child(2){border-right:0}.strip li:nth-child(n+3){border-top:1px solid var(--line)}.strip li:nth-child(3){padding-left:0}}
@media (max-width:900px){
  .about__head,.calc__grid--tab{grid-template-columns:1fr}
  .hero__stack .card{width:min(42%,200px)}
  .card--b{width:min(50%,240px)!important}
  .tabs{flex-wrap:nowrap;overflow-x:auto;margin-inline:-20px;padding:0 20px 6px;scrollbar-width:none}
  .tabs::-webkit-scrollbar{display:none}
  .tabs button{flex:none}
}
@media (max-width:640px){
  .wall__i{width:62vw;max-width:260px}
  .hero__facts{grid-template-columns:1fr 1fr}
  .hero__facts li:last-child{grid-column:auto}
  .strip li{padding:20px 14px}
  .strip li:nth-child(odd){padding-left:0}
}
@media (max-width:900px){
  .hero{padding-top:84px}
  .hero__stack{order:-1;height:400px;margin:0 auto 6px}
}

/* sound toggle + full-bleed bg clip */
.hero__media{position:relative}
.sound{position:absolute;left:50%;bottom:-6px;transform:translateX(-50%);z-index:6;display:inline-flex;align-items:center;gap:8px;min-height:46px;padding:0 18px;border-radius:999px;border:1px solid #ffffff50;background:#0a0a0acc;-webkit-backdrop-filter:blur(8px);backdrop-filter:blur(8px);color:var(--ink);font:700 13px var(--f-d);cursor:pointer;transition:.25s}
.sound:hover{background:var(--red);border-color:var(--red);color:#0a0a0a}
.sound[aria-pressed=true]{background:var(--red);border-color:var(--red);color:#0a0a0a}
.hero__bgvid{display:none;position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center 25%;opacity:0;filter:grayscale(1) contrast(1.15) brightness(.55);mix-blend-mode:screen;transition:opacity 1.2s}
.hero__bgvid.on{opacity:.2}
@media (min-width:1100px) and (hover:hover){.hero__bgvid{display:block}}
@media (max-width:900px){.sound{bottom:-14px}}

/* ---------- typography: Oswald caps for display, Onest for reading, Caveat for hand notes ---------- */
.brand{font:700 22px var(--f-d);letter-spacing:.06em;text-transform:uppercase}
.brand__s{font-size:22px}
.hero__word{font:700 clamp(92px,min(15.2vw,222px),222px)/.82 var(--f-d);letter-spacing:.005em;text-transform:uppercase}
.hero__lead{font-size:clamp(18px,1.7vw,21px)}
.hero__facts b{font:700 clamp(34px,3.6vw,48px)/1 var(--f-d);letter-spacing:.01em;text-transform:uppercase}
.kicker{font:700 16px var(--f-d);letter-spacing:.22em}
.h2{font:700 clamp(42px,6.6vw,96px)/.96 var(--f-d);letter-spacing:.005em;text-transform:uppercase;max-width:15ch}
.h2--xl{font-size:clamp(46px,7.6vw,112px);max-width:11ch}
.h3,.form__title{font:700 26px/1.1 var(--f-d);letter-spacing:.02em;text-transform:uppercase}
.btn{font:700 17px var(--f-d);letter-spacing:.07em;text-transform:uppercase}
.btn--sm{font-size:15px}
.lang,.sound,.tabs button,.fab{font:700 15px var(--f-d);letter-spacing:.07em;text-transform:uppercase}
.sticker{font-family:var(--f-hand);font-weight:700;font-size:34px;line-height:.9;letter-spacing:0;text-transform:none}
.sticker small{font:700 22px var(--f-hand);letter-spacing:0;text-transform:none;margin-top:2px}
.sticker--2{font:700 20px var(--f-d);letter-spacing:.18em;text-transform:uppercase}
.sticker--1{font-size:36px}
.marquee__track span{font:700 clamp(20px,2.4vw,30px) var(--f-d);letter-spacing:.06em}
.wall__i figcaption{font:700 28px/1 var(--f-hand);letter-spacing:0;text-transform:none;padding-bottom:16px}
.strip b{font:700 clamp(38px,4.6vw,64px)/1 var(--f-d);letter-spacing:.01em}
.strip b small,.big__item b small{font:700 .42em var(--f-d);letter-spacing:.04em;text-transform:uppercase}
.case h3{font:700 clamp(24px,2.2vw,30px)/1.05 var(--f-d);letter-spacing:.02em;text-transform:uppercase}
.case__n{font:700 14px var(--f-d);letter-spacing:.12em}
.case dd{font:700 24px var(--f-d)}
.case dt{font-family:var(--f-t)}
.case__go{font:700 14px var(--f-d);letter-spacing:.08em;text-transform:uppercase}
.tbl__row b{font:700 20px var(--f-d);letter-spacing:.03em;text-transform:uppercase}
.tbl__head{font:700 14px var(--f-d);letter-spacing:.1em}
.plan__tag{font:700 14px var(--f-d);letter-spacing:.14em}
.plan h3{font:700 clamp(28px,2.6vw,36px)/1.05 var(--f-d);letter-spacing:.02em;text-transform:uppercase}
.plan__price{font:700 clamp(46px,5vw,68px)/1 var(--f-d);letter-spacing:.01em}
.plan__price small{font-family:var(--f-t);font-weight:500}
.crow b{font:700 20px var(--f-d);letter-spacing:.03em;text-transform:uppercase}
.ctotal b{font:700 clamp(40px,5vw,60px) var(--f-d);letter-spacing:.01em}
.qty output{font:700 28px var(--f-d)}
.steps__list b{font:700 64px var(--f-d)}
.steps__list h3{font:700 26px var(--f-d);letter-spacing:.02em;text-transform:uppercase}
.incl b{font:700 20px var(--f-d);letter-spacing:.04em;text-transform:uppercase}
.big__item b{font:700 clamp(38px,5vw,66px)/1 var(--f-d);letter-spacing:.01em}
.aud .h3{font-size:24px}
.split b{font:700 22px var(--f-d)}
.geo b{font:700 16px var(--f-d);letter-spacing:.04em}
.done b{font:700 clamp(36px,5vw,56px) var(--f-d);text-transform:uppercase}
.foot__logo{font:700 28px var(--f-d);letter-spacing:.06em}
.fld>span,.fld legend{font-size:15px}
.links a{font-weight:600}
.doc h1.h2{font-size:clamp(38px,5.4vw,66px)}
.doc h2:not(.h2){font:700 26px var(--f-d);letter-spacing:.03em;text-transform:uppercase}
@media (max-width:900px){.hero__word{font-size:min(25vw,200px)}}
@media (max-width:640px){
  .hero__word{font-size:min(27vw,118px)}
  .h2{font-size:clamp(38px,11vw,52px)}
  .sticker{font-size:28px}.sticker small{font-size:19px}
  .case h3{font-size:22px}
  .wall__i figcaption{font-size:24px}
}

.sticker--1{width:150px;height:150px;padding:6px}
.sticker--1 small{font-size:21px;line-height:1;margin-top:0}
.sticker--2{top:2%;bottom:auto;right:2%}
.sound{white-space:nowrap}
.hero__bgvid.on{opacity:.14}
@media (max-width:640px){.sticker--1{width:112px;height:112px}.sticker--1 small{font-size:16px}.sticker--2{font-size:15px;padding:8px 14px}}

/* ---------- FAQ (inside the "for brands" tabs) ---------- */
.faqwrap{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.5fr);gap:clamp(24px,4vw,64px);align-items:start}
.faq__side{position:sticky;top:96px;padding:30px;border:1px solid var(--line);border-radius:var(--r);background:radial-gradient(120% 90% at 0 0,#ff1f3d2e,transparent 60%),var(--card)}
.faq__side .h3{margin-bottom:10px}
.faq__side p{color:#d8d2cf;margin-bottom:22px}
.faq__side .btn{width:100%;margin-top:10px}
.faq__list{display:grid;gap:12px;counter-reset:q}
.faq__list details{counter-increment:q;border:1px solid var(--line);border-radius:20px;background:var(--card);transition:border-color .25s,background .25s,transform .3s var(--ease)}
.faq__list details:hover{border-color:#ffffff40;transform:translateX(4px)}
.faq__list details[open]{border-color:var(--red);background:radial-gradient(120% 140% at 100% 0,#ff1f3d22,transparent 55%),var(--card);transform:none}
.faq__list summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:auto 1fr auto;align-items:center;gap:18px;padding:22px 26px;min-height:64px;font:600 18px/1.35 var(--f-t);letter-spacing:0;text-transform:none;color:var(--ink)}
.faq__list summary::-webkit-details-marker{display:none}
.faq__list summary::marker{content:""}
.faq__list summary::before{content:counter(q,decimal-leading-zero);font:700 20px var(--f-d);letter-spacing:.06em;color:var(--red);min-width:30px}
.faq__list summary::after{content:"";width:34px;height:34px;border-radius:50%;border:1px solid #ffffff40;background:linear-gradient(var(--ink),var(--ink)) center/12px 2px no-repeat,linear-gradient(var(--ink),var(--ink)) center/2px 12px no-repeat;transition:transform .35s var(--ease),background-color .25s,border-color .25s}
.faq__list details[open] summary::after{transform:rotate(135deg);background-color:var(--red);border-color:var(--red);background-image:linear-gradient(#0a0a0a,#0a0a0a),linear-gradient(#0a0a0a,#0a0a0a)}
.faq__list summary:hover::after{border-color:var(--red)}
.faq__list details p{padding:0 26px 24px 74px;color:#d8d2cf;line-height:1.65;animation:faqIn .45s var(--ease)}
@keyframes faqIn{from{opacity:0;transform:translateY(-8px)}}
.faq__list summary:focus-visible{outline:2px solid var(--red);outline-offset:-2px;border-radius:20px}
@media (max-width:900px){
  .faqwrap{grid-template-columns:1fr}
  .faq__side{position:static;order:2}
}
@media (max-width:640px){
  .faq__list summary{padding:18px 16px;gap:12px;font-size:16px}
  .faq__list summary::before{font-size:17px;min-width:24px}
  .faq__list details p{padding:0 16px 20px 16px}
  .faq__side{padding:22px}
}
@media (prefers-reduced-motion:reduce){.faq__list details p{animation:none}.faq__list details:hover{transform:none}}

/* ---------- device audit fixes ---------- */
/* numbers strip must never be wider than the screen */
.strip{grid-template-columns:repeat(4,minmax(0,1fr))}
@media (max-width:1100px){.strip{grid-template-columns:repeat(2,minmax(0,1fr))}}
@media (max-width:640px){
  .strip b{font-size:clamp(28px,9vw,44px)}
  .strip b small{display:block;margin:2px 0 0}
  .strip>li>span{font-size:14px}
}
/* tap targets */
.brand{min-height:44px}
.nav a{padding:12px 8px}
/* closed mobile menu must not be reachable by keyboard */
@media (max-width:900px){
  .nav{visibility:hidden;transition:transform .25s,opacity .25s,visibility 0s .25s}
  .nav.open{visibility:visible;transition:transform .25s,opacity .25s,visibility 0s}
}
/* narrow phones */
.hero__cta .btn{white-space:nowrap}
@media (max-width:380px){
  .hero__cta .btn{padding:0 18px;font-size:15px;letter-spacing:.04em}
  .btn{letter-spacing:.04em}
  .hero__facts b{font-size:32px}
}
/* hero stickers must not cover the TikTok rail on the main card */
@media (max-width:900px){
  .hero .sticker--2{top:2%;bottom:auto;right:auto;left:3%}
  .sticker--1{width:100px;height:100px;font-size:26px;left:0;bottom:0}
  .sticker--1 small{font-size:16px}
}
/* big monitors: use the space */
@media (min-width:1700px){
  body{font-size:18px}
  .wrap{width:min(1480px,100% - 160px)}
  .top{padding-inline:max(40px,calc((100vw - 1480px)/2))}
  .wall__track{padding-inline:max(20px,calc((100vw - 1480px)/2))}
  .hero__word{font-size:min(15.2vw,262px)}
  .hero__stack{height:min(700px,72vh)}
  .hero__stack .card{width:min(44%,290px)}
  .card--b{width:min(52%,350px)!important}
  .h2{font-size:clamp(42px,6.6vw,112px)}
}
@media (min-width:2300px){
  body{font-size:21px}
  .wrap{width:min(1900px,100% - 240px)}
  .top{padding-inline:max(60px,calc((100vw - 1900px)/2))}
  .wall__track{padding-inline:max(20px,calc((100vw - 1900px)/2))}
  .hero__word{font-size:min(15.2vw,350px)}
  .hero__stack{height:min(900px,72vh)}
  .hero__stack .card{width:min(44%,380px)}
  .card--b{width:min(52%,460px)!important}
  .hero__lead{font-size:26px;max-width:760px}
  .h2{font-size:clamp(42px,6.6vw,150px)}
  .btn{min-height:64px;font-size:20px;padding:0 38px}
}
/* phones held sideways: keep the first screen and its main button visible */
@media (max-height:520px) and (orientation:landscape){
  .hero{min-height:auto;padding:70px 0 26px}
  .hero__grid{grid-template-columns:1.15fr .85fr;gap:18px;align-items:center}
  .hero__stack{order:0;height:min(290px,76vh);min-height:0;margin:0;max-width:none}
  .hero__stack .card{width:min(42%,150px)}
  .card--b{width:min(50%,176px)!important}
  .hero__word{font-size:min(21vh,15vw)}
  .eyebrow{font-size:12px;padding:5px 10px}
  .hero__title{margin:10px 0 8px}
  .hero__lead{font-size:14px;line-height:1.4;margin:0}
  .hero__cta{margin:12px 0 0;gap:10px}
  .hero__facts{display:none}
  .sticker--1,.sticker--2{display:none}
  .sound{bottom:-10px;min-height:44px;font-size:12px}
  .btn{min-height:44px;padding:0 20px;font-size:14px}
  .top{padding-top:8px;padding-bottom:8px}
}

/* consent checkbox */
.chk{position:relative;display:flex;gap:14px;align-items:flex-start;padding:10px 0;cursor:pointer;min-height:44px}
.chk input{position:absolute;opacity:0;width:24px;height:24px;margin:0;cursor:pointer}
.chk__box{flex:none;width:24px;height:24px;margin-top:2px;border:1.5px solid #ffffff60;border-radius:7px;background:#0a0a0a;display:grid;place-items:center;transition:.2s}
.chk__box::after{content:"";width:12px;height:7px;border:solid #0a0a0a;border-width:0 0 3px 3px;transform:rotate(-45deg) scale(0) translateY(-1px);transition:transform .2s cubic-bezier(.2,1.6,.4,1)}
.chk input:checked+.chk__box{background:var(--red);border-color:var(--red)}
.chk input:checked+.chk__box::after{transform:rotate(-45deg) scale(1) translateY(-1px)}
.chk input:focus-visible+.chk__box{outline:2px solid var(--red);outline-offset:3px}
.chk__txt{font-size:14px;line-height:1.5;color:#d8d2cf}
.chk__txt a{color:var(--red3);text-decoration:underline;text-underline-offset:3px}
.chk.bad .chk__box{border-color:var(--red);box-shadow:0 0 0 4px #ff1f3d33}
.chk__txt{line-height:1.6}
.case__ph{display:grid;place-items:center;width:100%;height:100%;padding:16px;text-align:center;font:700 clamp(24px,3vw,34px) var(--f-d);text-transform:uppercase;color:var(--red);background:radial-gradient(120% 90% at 50% 0,#ff1f3d33,transparent 60%),#161414}